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SAMDAILY.US - ISSUE OF AUGUST 16, 2020 SAM #6835
SOLICITATION NOTICE

R -- Webpage Design and Content Development Services

Notice Date
8/14/2020 1:01:03 AM
 
Notice Type
Solicitation
 
NAICS
541810 — Advertising Agencies
 
Contracting Office
ACQUISITIONS - RPSO FRANKFURT WASHINGTON DC 20520 USA
 
ZIP Code
20520
 
Solicitation Number
19GE5020R0066
 
Response Due
8/25/2020 8:00:00 AM
 
Archive Date
09/09/2020
 
Point of Contact
David Machen
 
E-Mail Address
machendd@state.gov
(machendd@state.gov)
 
Description
The Agricultural Trade Office (ATO) of the U.S. Embassy, Tokyo, Japan seeks a contractor to re-design, build, populate, and curate a consumer-facing Japanese-language ATO website, MyFood.jp and to significantly increase website traffic and visitor engagement. This website exists to increase familiarity and confidence of Japanese consumers in U.S. food products and improve the image of U.S. food. In particular, the Contractor will be expected to: � Design a new, more compelling MyFood.jp website; � Convert existing content to be carried on the new MyFood.jp page; � Create new content on a regular basis; � Create and administer minimum of two associated social media accounts (e.g. Instagram, Facebook, Twitter and/or Line) to attract visitors to MyFood.jp; � Curate content on an ongoing basis for all of these digital platforms; � Prepare monthly reports on website and social media account traffic, as well as an in-depth quarterly assessment for the ATO website visitor behavior, content optimization and insights into preferences of Japanese consumers based on MyFood.jp consumption patterns
 
Web Link
SAM.gov Permalink
(https://beta.sam.gov/opp/d916fb964f83402b929af6570fe71d56/view)
 
Place of Performance
Address: JPN
Country: JPN
 
Record
SN05758434-F 20200816/200814230152 (samdaily.us)
 
Source
SAM.gov Link to This Notice
(may not be valid after Archive Date)

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