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SAMDAILY.US - ISSUE OF JULY 13, 2025 SAM #8630
SOURCES SOUGHT

99 -- RFI#1:Marketing Support Functions

Notice Date
7/11/2025 2:22:50 PM
 
Notice Type
Sources Sought
 
NAICS
541810 — Advertising Agencies
 
Contracting Office
FA3002 338 ESS CC JBSA RANDOLPH TX 78150-4300 USA
 
ZIP Code
78150-4300
 
Solicitation Number
AETCMA25RFI001
 
Response Due
7/18/2025 9:00:00 AM
 
Archive Date
07/11/2026
 
Point of Contact
Joseph Sitterly, Phone: 385-679-0820, Sasha Stewart, Phone: 2106527875
 
E-Mail Address
joseph.sitterly.2@us.af.mil, sasha.stewart@us.af.mil
(joseph.sitterly.2@us.af.mil, sasha.stewart@us.af.mil)
 
Description
AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
 
Web Link
SAM.gov Permalink
(https://sam.gov/opp/8bdae68153df45c4bffe7e5a39c7f6c5/view)
 
Record
SN07507341-F 20250713/250711230046 (samdaily.us)
 
Source
SAM.gov Link to This Notice
(may not be valid after Archive Date)

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