MODIFICATION
R -- RRB Marketing Program Services
- Notice Date
- 7/14/2025 10:59:26 AM
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541890
— Other Services Related to Advertising
- Contracting Office
- W7M2 USPFO ACTIVITY FL ARNG ST AUGUSTINE FL 32085-1008 USA
- ZIP Code
- 32085-1008
- Solicitation Number
- W911YN25RA009
- Response Due
- 8/13/2025 2:00:00 PM
- Archive Date
- 08/28/2025
- Point of Contact
- Robert Glanowski, Darrin Weaver
- E-Mail Address
-
robert.j.glanowski.civ@army.mil, darrin.j.weaver.mil@army.mil
(robert.j.glanowski.civ@army.mil, darrin.j.weaver.mil@army.mil)
- Small Business Set-Aside
- EDWOSBSS SBA Certified Economically Disadvantaged WOSB (EDWOSB) Program Sole Source (FAR 19.15)
- Description
- Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. FLARNG�s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.
- Web Link
-
SAM.gov Permalink
(https://sam.gov/opp/a594e83b1e1a4e9aa2ea203189bb1e71/view)
- Place of Performance
- Address: FL 32086, USA
- Zip Code: 32086
- Country: USA
- Zip Code: 32086
- Record
- SN07507762-F 20250716/250714230045 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
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